It's like trying to steer cattle

From Sparks: Gratuitous Sax and Senseless Violins.

Death to Videodrome, Long Live the New Flesh

"The battle for the mind of North America will be fought in the video arena: the Videodrome. The television screen is the retina of the mind's eye. Therefore, the television screen is part of the physical structure of the brain. Therefore, whatever appears on the television screen emerges as raw experience for those who watch it. Therefore, television is reality, and reality is less than television." -Professor Brian O'Blivian.  Videodrome.